Iba One - Ni Ma Na (feat. Iisha Voice)

Watch the official video for “Ni Ma Na” by Iba One featuring Iisha Voice. A powerful critique of the African hip-hop scene directed by 50 Milli.

The undisputed emperor of Malian hip-hop has returned to restore order to the game. Iba One, the defining figure of MaliRap, has released his highly anticipated official music video titled “Ni Ma Na” (If You Don’t Come), featuring the powerful vocals of Iisha Voice. Directed by the visionary filmmaker 50 Milli and produced by Goat Industry, this track serves as a fierce manifesto for the preservation of true African hip-hop.

A Harsh Critique of the Modern Rap Scene With nearly 20 years of consecutive mainstream success, Iba One delivers a raw, unfiltered assessment of the current music industry. He directly addresses the degradation of MaliRap, pointing out how substance abuse is misleading the youth, and critiquing the rise of “fake rappers” who rely on manufactured social media beefs and distributed free concert tickets to generate fake hype.

“I wanted to quit rap. But I see that no one can replace me… The industry is going bankrupt. If we don’t stand up, we might end up in a street fight.”

The Hype and Legacy of the TG Boss Iisha Voice provides the perfect sonic backdrop, echoing the sentiments of the entire industry with her soulful hook: “Iba One, if you don’t come, the rap scene falls apart.” Her lyrics pay tribute to the legacy of Oumou Dily’s son, declaring that no major urban music project in Mali truly succeeds without his involvement.

Chasing the Grammy from Bamako Despite his disappointment with the local scene’s lack of progress, Iba One’s global ambitions remain higher than ever. In “Ni Ma Na,” he boldly promises his fanbase that he will bring a Grammy Award home to Mali without needing to relocate abroad. By comparing his drive to icons like 2Pac, the international Malian star proves his pen game and status are still completely unmatched in 2026.