Following a series of successful concerts and chart-topping singles, the iconic Malian voice Lil Dou returns with a unique creative collaboration. The singer, musician, and songwriter has released “Pap’s Soda”, an official music video created as a high-end commercial anthem for the juice brand Pap’s Soda.
Where Art Meets Branding In this 2-minute and 30-second masterpiece, Lil Dou blends his soulful vocals with a vibrant commercial narrative. This release showcases the growing trend in Mali where urban music stars become powerful brand ambassadors. The track is catchy, professional, and perfectly aligned with the brand’s youthful energy.
Visual Brilliance by Cheedavely Bolonon To ensure a top-tier visual experience, Lil Dou collaborated with the renowned director Cheedavely Bolonon. Known for his work with Mali’s biggest stars, Bolonon brings a polished, modern aesthetic to the screen. The cinematography is crisp, highlighting both the artist’s charisma and the product’s refreshing appeal.
The Sonic Signature of Dina One The song’s high production value is thanks to Dina One, a highly respected composer and sound engineer in the Malian urban scene. Having worked with numerous influential artists, Dina One handled the composition, mixing, and mastering of “Pap’s Soda.” The result is a rhythmic earworm that satisfies both the brand’s requirements and the fans’ expectations.
“Pap’s Soda” is a testament to Lil Dou’s versatility in 2026. By merging high-quality music production with strategic branding, the artist and his team have set a new standard for commercial music videos in West Africa.



















